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We love to design. We love functionality and the aesthetics of function. We love story telling. We believe in a need based approach to design. We like to design passionately, intuitively and intelligently. We are Mad Earth.
We specialise in building narratives around brands and designing communication. Our expert offerings include branding and collaterals, websites and interaction design, motion graphics, promotional films and print and publishing.
We have a long experience in designing for development projects initiated both by government and non-governmental organisations. In many such projects we employ need based, socially and psychologically inclusive processes to design and develop a variety of tools, strategically planned for a holistic outcome.
Over the last few years we have enjoyed and cherished using design and creative thinking for developmental work. Click below to view one such brand work we did last year.
Steering the narrative of these natural fibre weaves from traditional mats towards more elaborately constructed products adhering to global aesthetics.
As Mamta Naik, a lit interior designer from Mumbai, a fresh new logo, a video and website relaunches her career after a few years’ break when she was busy bringing up her twin boys.
Malhar’s was a narrative where the traditional and the modern come together on fabric. We put this narrative together through still photographs, videos, and crisp words that brought that magic to life on a website, enabling Malhar’s business with an international clientele.
We crafted karigari.org along with a unique identity for the platform to showcase a space where modern design meets the workmanship of traditional hand embroidery artisans. We also documented the processes that go into the making of these masterpieces.
