Mad Earth Studio started as a thought, an experiment which could set us free from a job and the madness of urban frenzy. An idea to create a studio at large. The effort to do so for last half decade has seen us in Kolkata, parts of the Himalayas and mostly in Goa. It hasn’t been easy, but we are at it, and its not bad.

We design magazines, books, websites, develop design strategies, communication campaigns. We also work with artisans from various indigenous crafts of the country, as creative consultants to develop products for the global market place. We are also launching our surface design services soon. We are also working hard towards a time when we will be able to share our skills and experience with children and youth around us who are disadvantaged and may benefit in some tangible way.

creative partners

Jit has trained as a Graphic Designer from Queensland College Of Art, Brisbane. He has 16 years of experience as a Communication Designer, working with some leading Media Houses in Mumbai, till he quit his job as a creative head at Reliance ADAG. He has since been dividing his time between designing for the studio and teaching design at the Fashion Communication department of NIFT, Kolkata.

Jit has a keen eye for detail and an obsessive interest in process and function. He has been fascinated by print design and the tactile feel of printed surfaces. Designing for education and empowerment is a dream he has for Mad Earth studio.

Rima is a Visual Artist, professionally trained as a Fashion Designer from NIFT, Kolkata, India. She has worked in the Home and Fashion Industry in Mumbai for over a decade before starting to freelance as a Creative Consultant for various Design Projects, for craft and lifestyle industry.

Messing around with mixed media through rigorous experimentation has helped her find and develop a repertoire of visual expression and style. This Visual art, the studio plans to show in Premiere Visions Designs 18/19 Autumn Winter.


NDTV Red Dot
Reliance ADAG
B4U Network

Naik Naik & Company, Advocates
Cetrum Publishing
Pictor Publishing
Innovative Animations

Astra Metal Systems
Govt. of India
Kotak Mutual Funds
Kokilaben Dhirubhai Ambani Hospital