We are Mad Earth. With our studio stationed in Goa, we work globally with our focus on the local.

We help develop creative editorial content as well as content for branding and communication. We design magazines, magazine covers, cover stories, books, book covers, newsletters, annual reports, information graphics, websites, develop design strategies and communication campaigns for brands.

Along with our new projects in surface patterns and designs for the fashion and home textile industry, we also work with artisans from various indigenous crafts of the country, as creative consultants to develop products for the global market place.

We believe in a need based approach to design to achieve an efficient functioning of any creative project. We also believe that collaboration enriches a project bringing in new energy and greater bandwidth to it. We collaborate with editorial experts, photographers, illustrators, film makers and artisans having exciting portfolios to bring that extra edge to our projects. We hope one day design can be used as a tool to bring about positive and sustainable change to our world. So please hit the contact button if you are interested in working with us. We would love to hear from you.


  • Rima Ray

      Rima is a Visual Artist, professionally trained as a Fashion Designer from NIFT, India. She has worked in the Home and Fashion Industry in Mumbai for over a decade before starting to freelance as a Creative Consultant for various Design Projects, for craft and lifestyle industry.

  • Jit Ray

      Jit has trained as a Graphic Designer from Queensland College Of Art, Brisbane. He has 18 years of experience as a Communication Designer, working with some leading Media Houses in Mumbai, till he quit his job as a creative head at Reliance ADAG. He has since been dividing his time between designing for the studio and teaching design at the Fashion Communication department of NIFT, Kolkata.