We are Mad Earth. With our studio stationed in Goa, we work globally with our focus on the local.

We help develop creative editorial content as well as content for branding and communication. We design magazines, magazine covers, cover stories, books, book covers, newsletters, annual reports, information graphics, websites, develop design strategies and communication campaigns for brands.

Along with our new projects in surface patterns and designs for the fashion and home textile industry, we also work with artisans from various indigenous crafts of the country, as creative consultants to develop products for the global market place.

We believe in a need based approach to design to achieve an efficient functioning of any creative project. We also believe that collaboration enriches a project bringing in new energy and greater bandwidth to it. We collaborate with editorial experts, photographers, illustrators, film makers and artisans having exciting portfolios to bring that extra edge to our projects. We hope one day design can be used as a tool to bring about positive and sustainable change to our world. So please hit the contact button if you are interested in working with us. We would love to hear from you.


  • Rima Ray

      Rima is a Creative Consultant and a Visual Artist.
      In 2012, Rima partnered with her husband Jit Ray, to launch Mad Earth Design, a studio that focuses on using design as a tool for communication and development. She is responsible for planning, managing and art directing all communication design projects at Mad Earth Studio.
      Professionally trained as a Fashion Design Graduate from, NIFT, Kolkata, (1995-98), she has worked in the Home and Fashion Industry in Mumbai for several years with organizations like Zodiac, Welspun Spaces and Portico New York.
      Equipped with her experience of Design Manager at Portico, Rima started her exciting journey as an independent creative consultant in the Fashion, Lifestyle Industry as well as the development sector, working with crafts of India.
      As a creative consultant, Rima has worked on various design development projects for the craft clusters in West Bengal and Goa on prestigious Government projects for the D C Handicrafts, UNESCO and
      Bringing together the worlds of art and design, Rima has been responsible for starting the Surface Design wing of Mad Earth Studio. Her prints and patterns developed for the studio were shown at Premiere Vision, Paris in 2017.
      Wabi Sabi, the Japanese concept in which aesthetics, that is defined as the beauty that is “imperfect, impermanent, and incomplete” remains her inspiration.

  • Jit Ray

      Having trained as a Communication Designer from Queensland College of Art, Brisbane, Jit has a strong understanding of creative process, with great visual communication skills and strong attention to detail.
      Additionally, his Bachelor’s Degree in Science from Presidency College, Kolkata, also equips him with a keen aptitude for problem solving.
      He has 18 years of experience as a Communication Designer, working with some leading media and corporate houses in Mumbai, namely The Times of India, Daily News and Analysis, Hindustan Times and Relaince ADAG.
      Jit quit his job at Reliance in 2012 as creative head to start Mad Earth Design in partnership with his wife Rima Ray.
      Mad Earth Design is a design studio that believes in a need based collaborative approach to design to achieve an efficient functioning of any creative project and hopes that one day design can be used as a tool to bring about positive and sustainable change to our world.
      As Creative Partner at Mad Earth, Jit has a rich experience in designing for and managing developmental projects as well as corporate communication and branding projects.
      Jit is also passionate about design education. He has been dividing his time teaching Graphic Design at the Communication Design Course at NIFT, Kolkata.
      He dreams of developing a collaborative platform for students, teachers, industry professionals, practitioners of different crafts and disciplines from across borders that would encourage and assist cross pollination of new ideas for an emerging India.