Anti Child Labour Campaign

Name of Client: UNICEF

You know when the “anti-human trafficking caravan” is in town. The loudspeakers blare as the large white bus moves slowly through eastern India’s towns and villages and an animated voice calls on residents – young and old – to come and join the fun.

Contact Base in collaboration with the U.S. Consulate General Kolkata and Shakti Vahini, launched the Be Alert Raise Alarm #stophumantrafficking campaign on 17 March, 2017 at Kolkata. The objective was to generate awareness on recent trends and modalities of human trafficking and ways to reduce vulnerability. The campaign covered West Bengal, Jharkhand and Bihar.

We developed the entire campaign branding and communication kit was developed keeping in mind the loud, often in your face rural aesthetics prevalent in various parts of Eastern India. The design aesthetics were based on vernacular film poster design.