Quickyum Identity Design

Name of Client: quick yum take away, new delhi

Quick Yum started as a fast food take away outlet in Delhi. The brand has gone on to also specialise in ready to cook, frozen food that they supply to fashionable organic cafes and outlets in the city. Though initially the brief was to do an attractive and fun logo for their fast foot outlet, we had to tweak the branding keeping the identity intact to a more organic look though their packaging.

The base was designed in brown paper while the logo was reworked to look more organic with the use of a half tone gray that would print easily in a single screen impression of black.

We also designed simple linear icons that would mark the basic content of packed food.