Client: Pictor Publishing

Adkatha, a rich, gloriously produced tribute to Indian advertising over the years isn’t just a tale of the ad industry. It’s also a story of the times; as is said in the book, “It puts advertising in its true setting, as an expression of India’s socio-economics, politics and culture.”

We designed this 300 page book with a formal use of typography and grid. We also used illustrations that were made in-house to make the more conceptual chapters more interesting.