Charlie’s first requirement was just a redesign of an existing old style website goagreen.com. But, as we began our research we realised that Goa Green also needed a company identity that they could comfortably settle down, be proud of and also use for their various tourism activities in Goa and across the country. The same identity style sheet would drive the design of the website and other communication they need. Once we went deeper into the project we took on the responsibility of doing the photography as well as writing the content for the site.
The iconic ‘gliding malabar frog’ inspired our logo and came to be symbolic of the core tourism offerings of Goa Green all along the Malabar Coast. It stood for the hills, forests and waterfalls that enchanted the land away from the beaches. It also championed reviving the population of the almost extinct malabar frog and its verdant home in the hills of the Western Ghats under the pressure of mining giants and a greedy economy.