Client: Harmony For Silvers Foundation (Reliance ADAG)

Harmony-Celebrate Age is India’s premier lifestyle and empowerment publication for elders. Launched in June 2004, it features people over 55 years and their contributions to society

We re-imagined the positioning of the magazine and renamed it ‘Celebrate Age’ in keeping with the target audience and the content of the magazine. At the same time we also redesigned the magazine giving it a certain contemporary look that would accommodate the fresh batch of readers who were celebrating their 55th birthday and stepping into the exciting stature of becoming a silver.